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BMW - See How It Feels

The new 60 second TV spot for BMW's new campaign created by Nick Thornton-Jones and Warren Du Preez (Wanted Films). The commercial is soundtracked ...

User Comments

Fitriah Abdullah commented on 23 Feb 2007

Tagline: See how it feels...In application of Kevin Robert's 'SISOMO', perhaps what they can do is really literally show what it feels in the senses of a car driver..[clive owen voice over since bmw had him on before]...All i see in this ad is fireworks...Aesthetics with no substance...What is the ad agency again?

MF3GT commented on 23 Aug 2009

The track used is actually called Trouble In Paradise (Variation On A Theme) and can be found on the End Title.... Stories For Film album. Whilst the album 'End Titles.... Redux' does exist, it does not contain a track called Chaos in Paradise, so that information is incorrect. I highly recommend both albums.

boma23 commented on 24 Apr 2007

my TV comes through a big separates system, each time i watch and hear this ad with the volume loud it makes every hair stand on end. surprised me just a tad when i found out it was unkle! lets hope a version is release, i've just joined their mailing list in case ;)

Fitriah Abdullah commented on 23 Feb 2007

Perhaps with a little more clarity would give a different mood..The lights shining through the car is fine, but when the lines effect came out...that was just terrible as it became a horrible mix of special effects...is that all bmw is about?...special effects?...

Chunkychucky commented on 06 Feb 2010

Wicked advert, but IMO Audi tried to copy this with their "rythm of lines" thing when they launched the A5, to me their flowing lines were extremely similar to the line patterns you see in this ad, and the Audi idea aired only 6 months or so after this did.. =/

Grinmann commented on 16 Feb 2007

Wow! Warren and Nick flat out nailed it! The UNKLE remix is a serious emo generator and all those lasers and nebula should situate these cars at the epicenter of global consumer desire. That spark tunnel shot with the black car is astounding.

Chunkychucky commented on 27 Feb 2007

I used to think this ad was a bit boring, but now it has had the desired effect and is beginning to drive me towards buying a BMW. I think it very effectively displays the cars and the music they have chosen makes the advert very dramatic.

Riz Husain commented on 17 May 2007

This is by Unkle and includes Beethoven's 9th Symphony. The advert can be downloaded by going to Google, typing in - bmw "see how it feels" download - and it should be the first link by virtualcamera.

nrgspike commented on 04 Jul 2007

If/when the remix ever does get a release, I've heard it's going to be called 'Trouble In Paradise' I don't know how acurate that rumour is, but worth keeping an eye out just in case!

theomaestro commented on 03 May 2007

This advert is so magnificant! i completely agree with boma23 every hair stands on end when the music plays. Cheers for posting it. Does anyone know what song this is on itunes?

fishnchimps commented on 07 Feb 2007

I absolutely love this. So many car ads go for a similar CG-video approach, but this is miles better because it celebrates the brand and is very uplifting.

Nope NotHappeneing commented on 16 Oct 2008

I can honestly say that I've watched this over 100 times and that part in particular just stirs me where I hear it and see the visuals with it. I love it.

Fitriah Abdullah commented on 23 Feb 2007

Bullshit..Not Buying This Ad...Absolutely bored me like the car...Unkle+Beethoven maybe good but the car will be dull as ever with no imagination...

shinra18 commented on 07 Apr 2007

Anyone seen the Shin-Ra Motors advert from Final Fantasy 7? thats the first thing I thought of when I saw this on tv, lol.

El Dictator commented on 13 Jun 2007

wow simply awesome track and superb visuals. The electronic strings on the last twenty seconds make my hair stand up

mybimmerbaby commented on 25 Feb 2007

it's amazing, i thought it was very artistic. The music and the feel. IT just heightens BMW appeal. In my opinion.

J4MB0 commented on 13 May 2008

if that's true, then you should be able to get a decent copy of the soundtrack (cd rip) - if so, please upload it

tutunka commented on 14 Feb 2007

Possibly the best advert I have ever seen...powerfull, aesthetical and genius syncing between music and light.

jjwood01 commented on 08 May 2007

yep agree with everyone. beethoven's 9th is one of my faves and Unkle's remix is incredible. Release it!

121luckyman commented on 06 Dec 2012

I have been looking for this song on itunes for the better part of 4 years - thank you so much MF3GT!!

Johnny Pryce commented on 15 Mar 2007

Hey i saw this ad on tv and thought it was awesome and couldn't find it so cheers for posting it.

Daniel Weaver commented on 08 Jul 2009

just buy UNKLE's album 'End Title...Redux' It's on there. The track is called 'Chaos in Paradise'

Chunkychucky commented on 23 Sep 2008

Mee too, fucking awesome advert, really showcases the lines of the cars. Makes me wanna drive!

Serge Stepanov commented on 16 Jul 2008

Fantastic commercial and a great track. So glad that it's finally available on UNKLE's album.

TheMasterNo6 commented on 23 Sep 2008

Your uncles one of the FEW ad men that know how to make a GOOD ad these days! Top man.

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