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The Blue Bottle Craft of Coffee Book Trailer

The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with Recipes by James Freeman, Caitlin Freeman, and Tara Duggan In stores October, 2012 ...

User Comments

Matt Lawrence commented on 09 Mar 2013

haha wow. Comment sections are always great, and this one doesn't disappoint. I think with anything like this, you have to find a balance between cultured and pretentious. There are going to be some people who'll like anything because it's hip or fancy and others who'll hate it for exactly the same reason. This book is for the rest of us who just want to learn about good coffee. I read and loved it and now brew pour over coffee in my kitchen. Can't wait to find a good shop doing the same.

McChuck32 commented on 28 Oct 2012

I really like coffee, live in the San Francisco Bay Area and drink Blue Bottle Coffee. Also I own the book. That said, these people, their book and business are about doing something well, for the pleasure of it. That isn't snobbish, it is an engaging and interesting way to live. This process is inclusive rather than elitist. I have been educated, entertained and inspired by their example…making better coffee is a wonderful bonus that last a lifetime.

Marc-Etienne Gingras commented on 27 Sep 2012

I really don’t understand when being someone who like good things started to mean snob ?? And those people who strive for the best in the world of coffee are also helping poor families in all the areas where the coffee is growing to live a better life by paying them what their green beans are really worth. Those roasters practice what is called the direct trade.

Stefan Sigfinnsson commented on 01 Oct 2014

Tried 8 different coffeeshops in New York over 6 days at last Easter time. Bottle was the best coffee I had in New York. Tobby's Estate was also good but not as good. But all the shops I tried(and almost all of them roast their own coffee) uses coffee that is roasted darker than what is common here in Iceland and Scandinavia.

richard head commented on 22 Sep 2012

kind of reminds me of most apple users having a snobby cult mentality. most of these types of people are assholes to those that are not in their supposed class that they have made up. and yes you look that bad to most other people. the ultimate irony of non-conformist being conformist

Go Freddi .Dundor commented on 15 Dec 2013

I just listened to James Freeman on The Splendid Table on WJFF (public radio station in Jeffersonville, NY). Fascinating information and I plan to research this thoroughly! Thank you to the Freemans for publishing their book.

Petar Marendić commented on 11 Sep 2013

Was just listening to Gould's interpretation of Goldberg Variations when something prompted me to look up 'Blue Bottle Coffee' only to hear the same tune again in the opening of the video!

zippy2u commented on 29 Sep 2012

I love good coffee and I appreciate those who try to bring it to the rest of us, but this video is annoyingly pretentious and leaves me wanting to hit the nice proprietors with a cream pie.

Marc-Etienne Gingras commented on 27 Sep 2012

Oh! and plus, those baristi are doing all those "snob" things to serve YOU the best cup of coffee. So please stop being so hypocrite and ungrateful, it’s fucking annoying...