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Which ranking signals do SEOs worry about too much?

What ranking signals would you say SEOs worry about too much? What ranking signals should SEOs should focus on the most. Bonus points if you can answer ...

User Comments

Lil' Wolf commented on 02 Apr 2012

Bouce Rate is not that important on itself. It's more about what people do AFTER they bounce. For example, if your page responds the query efectively, people might bounce and close Google, which Google will see as "query responded, page is relevant since the user didn't make another search" (GOOD sign). But if people get back to Google after they bounced off your page, then Google sees that as "That page didn't answer the query so the user went back to check other results". That's a BAD signal..

El Cafe commented on 05 Apr 2012

Correct, you don't need to think about "keyword density" .. to Matt's point. However putting keywords in the exact right places (per document/URL) is actually the crux of SEO best practices. That's different than "keyword density, a topic Matt is emphasizing. You don't need to say "SEO, SEO, SEO" x number of times within any HTML tag. But, you'd better say it at least once, within the big HTML containers: Title, Meta Description, Page Header, Body Content, Anchor Text = AHREFs. All the best...

Janzer commented on 02 Apr 2012

I love how I've seen so many of these videos from google, and all they're really trying to say is...put up some good content. Why is that hard for people to understand? Just have relevant content, that hopefully has been proofed for readability and purpose, and have enough new content to keep people interested. Why bother trying to waste so much time looking for a magical formula, when you could be spending that on content quality. "It's like playing cards with my brother's kids or somethin'."

buysoapnuts commented on 13 May 2012

Quality content does not always get you to the top search ranking positions. In our niche, we have a site that is professionally designed & has the most quality content on the web for our topic. We were #1 in Google for over 2 years. After Panda & Penguin hit, we have moved down to #4, which has hurt our traffic a great deal. I have no idea now how to regain our former #1 position. We already have great original content, which is what Google claims they are looking for.

Chris Ferry commented on 20 Jul 2012

@tuduoi72 every friend of mine thought i had gone nuts spending my money on all these courses. i literally spent all the money i had in order to work out how to earn money online. i thank my lucky stars though since i learned tons and ended up finding an amazing course which made me succeed and made me quit my J.O.B. i am gonna help you cause i am not mean so if you want to succeed online, search on YTube for an amazing video titled: "QE Marketing Course"

tubeclip commented on 03 Apr 2012

My competitors in the top 5 SERP positions have the obvious keyword phrase on their (short) home page 25 - 30 times with another 30+ related keyword phrases repeated numerous times too. You cannot read it out loud .. it is garbage. Yet Google continues to give them top ranking ...... So I must doubt Matt when he says density doesn't matter. I believe Google has that as an aspiration, but at present my research shows keyword density matters very much.

Nikola Alexandrov commented on 09 Apr 2012

Because putting up amazing content on sites which have zero SEO is likely to bring you 0% Return on your investment. Link building has higher ROI. Only a newbie marketer or a blog owner can state that "content is the key". E-commerce site, corporate sites, business owners sites are the ones that have most need for SEO. With them you have limited ability to post engaging content. Have you ever read amazing content on Amazon.com ? Don't think so.

Spook SEO commented on 26 Jul 2013

For the newbies who are conscious about the keyword density, using 1% should be perfectly fine. That way, Google will still know what the article is about and you don't get to mention the keywords as often to the point where it no longer sounds normal.

Helmuts Meskonis commented on 03 Apr 2012

short and nice video.. as always. thank you Matt... keep answering those questions (even if they have been answered 100 times before) - it is always nice to see a fresh video from you.

EverSpark Interactive commented on 02 Jun 2013

There are incidents when focusing on keyword density can interfere with the user experience. Content should have a natural flow and too many keywords can interrupt that flow.

BrightSoul80 commented on 04 Apr 2012

This was a triumph! As a web developer I am fed up of being scolded by SEO people when omg I don't put each keyword in the exact right place!

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User Comments

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Bob Villa commented on 24 Oct 2013

I really hope you know that youtube comments have a nofollow tag... meaning all of these comments are useless. And furthermore, Google will always show sites you've already visited on the top of the page.

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