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To Me From The Timbers - "Such Great Heights" (Postal Service cover)

Congressman Steve King Statement on Sioux City's USPS Mail Processing Center

Congressman Steve King Statement on Sioux City's USPS Mail Processing Center - 9/9/2011.

Monday Morning Brief | Lincoln stamp, USPS sports auction

Watch as Linn's Stamp News editor Chad Snee discusses a few significant events in the stamp world last week and what to look for in the coming week.

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Doug Noernberg commented on 12 Feb 2014

Well done, Chad! I like the format. Next, Linn's can do Google+ Hangouts on Air for the 5000+ member strong //tinyurl.com/StampCollectingWindow Community !! ;-)

Apple Ad vs The Postal Service "Such Great Heights" video

Apple's new ad for the Intel iMac is looks strikingly familiar to anyone who has seen the video for Such Great Heights by the group The Postal Service. This is a ...

User Comments

Alexander Nielsen commented on 15 Jun 2013

If you pay a director to do a work for you, then you basically buy the rights to his creation. Kind of like an inventor or scientist, working for a pharmaceutical company. If he then runs off and sells that exact same creation, or a molecule-for-molecule recreation of it, then it is... unethical to say the least. I might also point out that Apple is notorious when it comes to cracking down and suing people, still I wouldn't lay too much blame, if any, on Apple in this case, it is the director...

murkybluewaters commented on 06 Sep 2008

Quoted from Wikipedia. "In January 2006, ...Gibbard stated on the band's website, "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent."

terrormachine78 commented on 14 Sep 2007

It's no secret that the same design company directed both the video and the commercial. The fucked up thing is, the postal service paid the company, and then Apple paid them again for the same product reworked. I'm not an Apple fangirl, but unless Apple saw the Postal Service video (I doubt) and said I WANT THAT, then it was suggested by the advertising agency to Apple. The bad feedback should go to the design agency that created the videos.

pumbly commented on 17 Apr 2013

I know this is two years old, but what I am saying is that 1) Postal service probably had no legal ground to sue, and 2) Why would the director make the video if he was not getting paid? And if he's getting paid, who are we to judge how much he wants to charge for his video ideas? Also, apple would sue? They haven't even submitted a takedown notice for this youtube video - and I doubt they are suing the uploader.

Sircell77 commented on 24 Jan 2010

From Ben's website... "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent."

tobywoo commented on 22 Jun 2006

While the concept is cool. It's only cool once. To be honest, Such Great Heights would have been better suited by a different video anyway so Apple can have it. But to make 6 or 7 figure salaries from both clients for essentially the same thing is just lazy, uncreative, dull and kind of insultingly stupid. Have some pride in your work boys, show us you can do something else. Lame.

FryChicken commented on 03 Jun 2006

"haha apple is not desperate. Its a good commercial. the only reason why apple isnt number one is because people are cheap bastards and they think microsoft is better because thats what they've been using for so long. I am switching. Getting ymself a 17" imac intel. apple is picking up and people are starting ti realize that apple is way ahead of the other companies." Oh so true.

porkypine18 commented on 15 May 2006

haha apple is not desperate. Its a good commercial. the only reason why apple isnt number one is because people are cheap bastards and they think microsoft is better because thats what they've been using for so long. I am switching. Getting ymself a 17" imac intel. apple is picking up and people are starting ti realize that apple is way ahead of the other companies.

pumbly commented on 25 Oct 2010

@blahehe I think you're confusing plagiarism with copyright infringement. It's impossible to plagiarize your own work, whereas you can violate copyright laws about work you've made it you don't have the rights to it. Also, I am pretty sure this was all above board and legal, otherwise postal service (or more likely their label) would have sued.

Alllgr commented on 20 Jun 2013

In order to sue The Postal Service would have to show damages. But the incident made their sales and recognition explode. If someone made Apple's sales go through the roof, they would not sue. Also, why sue Apple? Did they know the director was repeating a previous project? If not, Apple is just as much a victim as The Postal Service.

Jaegund commented on 25 Oct 2010

@nevermath The Postal Service has stated that Apple did not pay for the rights to this video. I never said everybody should sue everyone for everything. I just mean that if it were anyone using anything of Apple's they would try to sue the crap out of them. We all know it.

pumbly commented on 25 Oct 2010

@Jaegund How can this be plus 42? Postal Service almost certainly couldn't sue. If this was the same director I would be willing to bet you dollars to doughnuts that Apple paid for the rights to use whatever intellectual property they needed to make this ad.

furtive01 commented on 16 Jul 2006

The Postal Service threatened to sue Apple and the director of the commercial over what they believed was the commercialisation of their video without their consultation or consent. The same guys directed the music video and the ad

USPS Bulk Mail May 16, 2012 1:36 PM

This video was uploaded from an Android phone.

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